The Frame is soft to touch with its long shaggy pile, while the simplicity in the design is enhanced with its carved border which creates higher sections. The classic latte colour will easily fit into most households with ease and the fibres have a soft shine to them which will glint in different lights. Pile Height 2.5cm. Care Instructions - It is completely normal for your new rug to shed fluff at first, this is caused by excess fibres that attach during the production process. Once the rug has been vacuumed a few times this will lessen and eventually stop. Regular vacuuming will help to keep your rug looking new for longer and prevent dirt that is on the surface of the rug getting embedded. Any spills should be dealt with as soon as they happen to prevent permanent stains on your rug. Rugs without a rubber backing need a rug grip to stop them from slipping and creeping!. We recommend buying an anti-slip underlay which can be cut to the size and shape of your rug.